Jufi Lima

Strategy consultant and mentor

Strategy
with soul.

I diagnose and make transformation.

Jufi Lima
Strategy is not control,
it is awareness.

Deciding with awareness means knowing where you are before choosing where to go.

Glass chess queen
Jufi Lima

What I do

I help untie knots.

Where you are

Your resources, what already works and how the business makes money.

What is holding you back

What blocks progress: lack of direction, of priority or of a name for what you want.

Where you want to go

What you really want, beyond the number.

Who it is for

Who I talk to

People who are their own business

Excellent at what they do, with no manual for running the business.

People who feel stuck

And don't know what or where to start.

People who lead people

And want to lead with awareness, without having to be around all the time.

Jufi Lima at work

About me

You arrive with a full head. You leave with direction.

A decade in marketing and strategy and, since 2022, inside a large global operation. Since I was sixteen I have been the person lent between departments. One thread ties it all together: being the one who connects what goes unsaid and translates between worlds.

Read my story →
Jufi Lima thinking

The diagnosis answers three questions

I think about business, marketing and brand together.

Business

What are we the best at?

Marketing

How do we make money?

Brand

How do we motivate the people who are with us?

How I work

Everything starts with a diagnosis.

On Substack

Bastidor da Estratégia (in Portuguese)

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Dopamina e decisão

Mapeando sensações e entendendo os mecanismos de prazer que guiam nossas escolhas conscientes.

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O dia em que eu transcendi - O resgate da essência e do agora

Uma virada de chave entre a fantasia, meditação e o acolhimento da própria história.

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Ler para encontrar perguntas

Como a leitura intencional e o cruzamento de referências alimentam a Arquitetura de Decisões.

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Shall we talk?

Shall we be happy in life and in business?