Dopamina e decisão
Mapeando sensações e entendendo os mecanismos de prazer que guiam nossas escolhas conscientes.
Read (in Portuguese) →Strategy consultant and mentor
I diagnose and make transformation.
Strategy is not control,
it is awareness.
Deciding with awareness means knowing where you are before choosing where to go.


What I do
Your resources, what already works and how the business makes money.
What blocks progress: lack of direction, of priority or of a name for what you want.
What you really want, beyond the number.
Who it is for
Excellent at what they do, with no manual for running the business.
And don't know what or where to start.
And want to lead with awareness, without having to be around all the time.

About me
A decade in marketing and strategy and, since 2022, inside a large global operation. Since I was sixteen I have been the person lent between departments. One thread ties it all together: being the one who connects what goes unsaid and translates between worlds.
Read my story →
The diagnosis answers three questions
What are we the best at?
How do we make money?
How do we motivate the people who are with us?
On Substack
Mapeando sensações e entendendo os mecanismos de prazer que guiam nossas escolhas conscientes.
Read (in Portuguese) →Uma virada de chave entre a fantasia, meditação e o acolhimento da própria história.
Read (in Portuguese) →Como a leitura intencional e o cruzamento de referências alimentam a Arquitetura de Decisões.
Read (in Portuguese) →